Download or read book The Museum Marketing Handbook written by Sue Runyard and published by Stationery Office Books (TSO). This book was released on 1994 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum.