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Type: BOOK - Published: 2015-07-03 - Publisher: Routledge
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Language: en
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Pages: 706
Type: BOOK - Published: 2009 - Publisher: Taylor & Francis
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Language: en
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Pages: 73
Type: BOOK - Published: 2014-10-13 - Publisher: Psychology Press
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer be
Language: en
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Pages: 369
Type: BOOK - Published: 2015-03-10 - Publisher: Oxford University Press
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing gl
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Pages: 241
Type: BOOK - Published: 2015-04-07 - Publisher: St. Martin's Press
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learne
