The Role of Affective Responses, Creative Executions, and Viewer Characteristics in Mediating Viewers' Reactions to Direct Response TV Commercials
| Author | : Glen Nowak |
| Publisher | : |
| Total Pages | : 694 |
| Release | : 1990 |
| ISBN-10 | : WISC:89034930032 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Role of Affective Responses, Creative Executions, and Viewer Characteristics in Mediating Viewers' Reactions to Direct Response TV Commercials by : Glen Nowak
Download or read book The Role of Affective Responses, Creative Executions, and Viewer Characteristics in Mediating Viewers' Reactions to Direct Response TV Commercials written by Glen Nowak and published by . This book was released on 1990 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
