Download or read book The Shape Shifters written by John L. Mariotti and published by John Wiley & Sons. This book was released on 1997-10-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Shape Shifters" offers a unique set of new tools keeping readers ahead of fast-moving curves. The simple analytical and "teaching tools" in this book can make any business nimbler and more decisive. The author provides hundreds of examples of how companies have redefined the shapes of their businesses, "shape shifting" faster and more often to match the changing shape of customer demands.