Download or read book Turn Eye Appeal Into Buy Appeal written by Karen Saunders and published by MacGraphics Services. This book was released on 2005-10 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Eye Appeal into Buy Appeal: an award winning ebook by Karen Saunders, provides easy-to-read instructions that will help anyone design eye-catching informational/marketing pieces with great graphics and compelling content. You want your marketing pieces to have just the right mix of eye appeal and buy appeal to make your sales soar. But how can you increase the buy appeal without having to hire a designer? Turn Eye Appeal into Buy Appeal gives you a design consultant on your desktop . . . without paying design fees. Specifically, it provides: 128 pages of easy-to-read instructions that help you produce logos, brochures, flyers, presentations, and book covers that inspire people to buy! Nearly 200 full-color illustrations Details appreciated by people with tight deadlines Hundreds of techniques to reinforce your strategies Tips for writing persuasive copy that hooks customers An easy-to-use resource you can refer to again and again Grab a lot of wisdom from a design pro 24/7 and reduce your production time by 50%. Make Turn Eye Appeal into Buy Appeal your own and get the great results you want.