Download or read book What Customers Really Want written by Scott McKain and published by Nelson Business. This book was released on 2006-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.