Download or read book Where Value Hides written by Stuart E. Jackson and published by John Wiley & Sons. This book was released on 2007-01-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.